Chipotle Commercial vs. Feeding the World

15 Feb

Great truth and perspective on this commercial from fellow farmer’s wife, Kristin Reese:

While the short video from Chipotle has been out for a while now, I just watched it today. The video vilifies large farms and encourages viewers to buy from local small farms like ours. I have had mixed feelings about Chipotle for a few years. While I support and advocate for consumer choice when it comes to food, it has become my tag line that “Local is great but bigger is better.” When I say bigger is better I mean it from a global viewpoint. I am thankful for customers who support smaller local growers like my family. We have a niche market to feed a sector of people who can afford to pay a bit higher price for their food. But there are those customers who must watch their dollar more closely and maybe cannot or choose not to buy as much local food. By going to a grocery store to buy meats, dairy, fruits and vegetables, you still support a family farm somewhere. Many people do not realize that 98% of all farms in the U.S. are family farms. Whatever decision you make for your family, I feel very confident in saying either is JUST FINE and even more importantly SAFE.

This time of year, my children love strawberries, berries and fresh vegetables. Our Ohio climate does not support the growth of these year round, but a farmer somewhere is producing this product and I am grateful because my children can have a balanced diet year round.

When it comes to animal agriculture, our weather can be very difficult on livestock. Those animals raised inside have a safe and climate controlled home. Chipotle also encourages people to buy meat that is organic and antibiotic free. My son Parker is prone to ear infections. When he is under the weather I take him to a Dr. If the Dr. says we need to treat this infection, then of course I want to do what is safe and best for my child. We use the proper medication for the correct length of time prescribed by the Dr. I certainly do not want to use medication if my child is not sick. If his body becomes used to it, then when he needs it, the medication will be ineffective. I think we live in a very clean home but yet sometimes Campbell and Parker get sick. This is the same with animals. We do our best to keep the animals in a clean environment so that they can remain safe and healthy.

Antibiotics cost money and producers avoid using any medication unless absolutely necessary. If a medicine needs to be used, there are stringent guidelines for each type of medication that must be followed and documented. I know from personal experience that sometimes animals get sick or injured, and I know my standards of care are very good. It is in the best interest and safety of the animal to treat that infection or illness so that they can continue to thrive and be healthy.

 From a logical farming perspective we must continue to advance our farming practices or we will never come close to supplying enough food for our expanding population. There is only so much farm land that can be used to grow our food. We cannot create more farmland so we have be the best stewards of our land and produce the safest and largest amounts of product from what land we do have. Both large and small farms need to work together to feed our ever growing population.

As far as the golden burrito, I will still enjoy a chicken burrito with no beans, sour cream, cheese, lettuce and guacamole every once in a while. I will not be thinking about it being organic or antibiotic free. What I will be thinking is that a farmer worked very hard to produce the grain that the animals ate and another farmer worked equally as hard to raise the animal. So whether large or small, organic or not, local or in another state, and even if it’s from Chipotle, if you enjoyed a good meal today thank a farmer.

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Posted by on February 15, 2012 in Beef Facts, Life on the Farm


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